HESSELBEIN & COMPANY
THE TIME HAS COME FOR BUSINESS MODEL INNOVATION
Could you describe your company’s business model in 25 words or less? I would be surprised if you could. If you did, your response would more likely be a strategic vision statement, a P&L description of the company (say, “we’re a high-margin business”), or perhaps an analogy (like, “we have a razors-and-blades model”). But that’s not what I mean by your business model.
To be fair, there’s really no consensus about what the term business model means. Suggestions range from the all-encompassing, everything-in-your-value-chain approach to the simpler “a business model is nothing else than a representation of how an organization makes (or intends to make) money.” ...
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