EXECUTIVE FORUM

 

Successful Innovation Through Artful Process

BY ROB AUSTIN AND LEE DEVIN

Few deadlines in business are as unforgiving as a play’s opening night at the theater. The tickets have been sold; people will turn up; the curtain will rise. This launch can’t be postponed. Good theater companies routinely create value under pressure, plays that execute precisely again and again, incorporating innovations but finishing within 30 seconds of the same time every night after roughly two and a half hours—despite using none of the techniques a business would need to achieve such rigor. What business do you know that can innovate so reliably on such a deadline?

Can businesses learn something about innovation from artists? People not involved ...

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