Book description
The rapidly changing world requires constant revisions and adaptations to existing business strategies and models. The emerging industry 5.0 reality is forcing companies to transition to a more sustainable, human-centric, and resilient industry through innovation. This book presents concrete business models and practical frameworks to assist managers in developing and implementing innovative and robust businesses, both globally and locally.
This edited collection compiles an experienced team of contributing authors with diverse academic backgrounds who cover a range of topics on different aspects of innovation, from exploring the challenges associated with industry 5.0 to incorporating artificial intelligence in modeling consumer behavior. Based on the experiences and challenges posed by recent economic developments and recovery from the COVID-19 pandemic, the book offers the reader a chance to read case studies from global companies that have successfully implemented new innovations. Thanks to a rigorous research methodology in accordance with principles and standards recognized by the DAC Network, the book provides an actionable road map on how to change one’s innovation strategy techniques in light of changing business conditions.
Innovation in the Digital Economy will be of direct interest to scholars and subject matter experts in the field of innovation management. Business leaders and reflective practitioners will find the content relevant and accessible.
Table of contents
- Cover Page
- Half-Title Page
- Series Page
- Title Page
- Copyright Page
- Contents
- List of Contributors
- 1 Boundaries of the social and the planetary: New approaches to management in the 21st century
- 2 Innovation management in SMEs in CEE countries
- 3 Open innovation and virtualization
- 4 Industry 5.0: New approaches to innovation in the industry
- 5 Industry 5.0: A new reality, new challenges
- 6 The concept of inclusion and diversity as an accelerator for building Society 5.0. and creating a managed organization in the 5.0 era
- 7 Cyber-physical platforms for monitoring and controlling industrial processes
- 8 Artificial intelligence in a distributed supply chain control model for the personalization and identification of products in real-time
- 9 Supporting modeling and optimization of business processes and consumer behavior by analyzing multi-source data using artificial intelligence methods
- 10 Importance of human capital management in health care institutions
- 11 Innovations in management education about sustainable development in Industry 5.0
- 12 Integration of intellectual capital, sustainable development, and Business 5.0
- 13 Developing economic activity zones: A case study of Cracow
- 14 Business productivity assessment: Concepts and methods
- 15 Theoretical and practical aspects of entrepreneurship: A case study of Poland
- 16 Innovation in neuromarketing and social media marketing
- 17 Moving toward Communication 5.0 in Polish business clusters
- 18 Using startup ecosystems as accelerators of innovation
- 19 Evolution of motivations and risks associated with IT outsourcing in large organizations in Poland
- Index
Product information
- Title: Innovation in the Digital Economy
- Author(s):
- Release date: April 2023
- Publisher(s): Routledge
- ISBN: 9781000867213
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