Innovation in the Digital Economy

Book description

The rapidly changing world requires constant revisions and adaptations to existing business strategies and models. The emerging industry 5.0 reality is forcing companies to transition to a more sustainable, human-centric, and resilient industry through innovation. This book presents concrete business models and practical frameworks to assist managers in developing and implementing innovative and robust businesses, both globally and locally.

This edited collection compiles an experienced team of contributing authors with diverse academic backgrounds who cover a range of topics on different aspects of innovation, from exploring the challenges associated with industry 5.0 to incorporating artificial intelligence in modeling consumer behavior. Based on the experiences and challenges posed by recent economic developments and recovery from the COVID-19 pandemic, the book offers the reader a chance to read case studies from global companies that have successfully implemented new innovations. Thanks to a rigorous research methodology in accordance with principles and standards recognized by the DAC Network, the book provides an actionable road map on how to change one’s innovation strategy techniques in light of changing business conditions.

Innovation in the Digital Economy will be of direct interest to scholars and subject matter experts in the field of innovation management. Business leaders and reflective practitioners will find the content relevant and accessible.

Table of contents

  1. Cover Page
  2. Half-Title Page
  3. Series Page
  4. Title Page
  5. Copyright Page
  6. Contents
  7. List of Contributors
  8. 1 Boundaries of the social and the planetary: New approaches to management in the 21st century
  9. 2 Innovation management in SMEs in CEE countries
  10. 3 Open innovation and virtualization
  11. 4 Industry 5.0: New approaches to innovation in the industry
  12. 5 Industry 5.0: A new reality, new challenges
  13. 6 The concept of inclusion and diversity as an accelerator for building Society 5.0. and creating a managed organization in the 5.0 era
  14. 7 Cyber-physical platforms for monitoring and controlling industrial processes
  15. 8 Artificial intelligence in a distributed supply chain control model for the personalization and identification of products in real-time
  16. 9 Supporting modeling and optimization of business processes and consumer behavior by analyzing multi-source data using artificial intelligence methods
  17. 10 Importance of human capital management in health care institutions
  18. 11 Innovations in management education about sustainable development in Industry 5.0
  19. 12 Integration of intellectual capital, sustainable development, and Business 5.0
  20. 13 Developing economic activity zones: A case study of Cracow
  21. 14 Business productivity assessment: Concepts and methods
  22. 15 Theoretical and practical aspects of entrepreneurship: A case study of Poland
  23. 16 Innovation in neuromarketing and social media marketing
  24. 17 Moving toward Communication 5.0 in Polish business clusters
  25. 18 Using startup ecosystems as accelerators of innovation
  26. 19 Evolution of motivations and risks associated with IT outsourcing in large organizations in Poland
  27. Index

Product information

  • Title: Innovation in the Digital Economy
  • Author(s): Agnieszka Rzepka
  • Release date: April 2023
  • Publisher(s): Routledge
  • ISBN: 9781000867213