14Business productivity assessmentConcepts and methods

Jakub Bis, Borys Burkynskyi, Aleksander Prokopiuk, Valeriy Goryachuk, Oleksandr Laiko

DOI: 10.4324/9781003384311-14

Introduction and review of the literature

Topic of the article is important because business planning and management of the enterprise should be carried out on the basis of an objective assessment of the results of its activities. An inadequate assessment can disorient management and lead to subjectivity in making management decisions, significantly reduce management efficiency, and lead to negative consequences. In modern conditions, the availability of scientifically based methods and tools for assessing the performance of entrepreneurial activities is of high value, both ...

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