Innovation in the Digital Economy

17Moving toward Communication 5.0 in Polish business clusters

Barbara Szymoniuk

DOI: 10.4324/9781003384311-17

Introduction

Until now, no literature has addressed the issue of Communication 5.0 in business clusters. Research in this area appears to be both academically interesting and practically relevant. During the pandemic, the main business-to-business (B2B) communication channels, i.e. face-to-face and personal channels, were closed or paralyzed by pandemic-related restrictions, leading to the need to transfer communication activities to the digital world. The research discussed in the chapter aimed to examine communication processes in business clusters under Society 5.0 and, specifically, to identify the channels and instruments of ...