11 Working well with cultures in the Middle East
Ward E. Marshall
Innovation leadership often requires building bridges to span a cultural divide. As the world becomes more global, cultural awareness is required in order to influence others and bring us closer together. Cross-cultural engagement means dealing with possibilities and probabilities rather than certainties. While many societies have a relatively defined culture, the behavior of individuals is not entirely predictable, nor is it without moral, ethical, and cultural restrictions within a level of expectable norms, trends, and patterns. Societies shape and influence the core values and ethics of individuals to various degrees. Innovation leadership requires the intuitive identification ...
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