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Innovation Project Management
book

Innovation Project Management

by Harold Kerzner
September 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
19h 57m
English
Wiley
Content preview from Innovation Project Management

8 Business Models

  • Learning Objectives for Project Managers and Innovation Personnel
  • To understand what is meant by a business model
  • To recognize the skills needed to participate in business model development
  • To recognize the relationship between the firm's business model and innovation activities
  • To recognize the types of business models

INTRODUCTION

“The business world is littered with the fossils of companies that failed to evolve. Disrupt or be disrupted. There is no middle ground.”

“Disruption causes vast sums of money to flow from existing businesses and business models to new entrants.”

— Jay Samit, Disrupt You! Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation

Innovation project management can create products and services that have the potential of producing long-term business value. The way the organization delivers and captures the desired value for economic gain is through the company's business model, which interacts within the marketplace to take advantage of a commercial opportunity. Simply stated, innovation creates value opportunities and business models deliver and capture the value generally in economic terms. Business model development focuses on how a firm intends to maximize the usage of its resources and core competencies.

In theory and practice, the term business model is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, business ...

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Publisher Resources

ISBN: 9781119587293Purchase book