CHAPTER 2

The Soup

How is creating an innovative organization like making soup?

Innovation is often put on a pedestal. There is a voluminous literature on innovation—both academic and practitioner. In fact, there are scores of business books with innovation in the title. The interest in innovation is not surprising, as everyone wants to innovate. And a good case can be made that a failure to innovate will sound the death knell for any organization. Just ask David.

However, innovation is not like a predictable assembly line or a precisely controlled procedure that can be switched on at will. According to Matt Ridley in How Innovation Works: And Why It Flourishes in Freedom, which chronicles the history of the concept, innovation is an incremental, ...

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