CHAPTER 9

Look Outside

Market Orientation

“I am starting to get hungry,” said David.

“They have a food truck now!” said Peter.

“They do? Since when?”

“Been a few days. I was talking to the owner,” said Peter. “Apparently he heard his ‘customers’ voice’—–they had been asking for food.”

“Cool!”

“Yeah, Lorenzo runs the truck. He is a gourmet chef who does this on the side. He likes experimenting with flavors and sort of uses this as a testing ground. Last time I was here, he had Tacos with a French twist. Killer,” said Peter.

“What are we waiting for? Let’s go!”

David led the way as they both got up, looking for the food truck.

“He is out in the back, kind of tucked away behind those trees. Ah! There he is.”

* * *

The best cooks never stick with ...

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