Book description
Innovation is more urgently necessary than it's ever been. Now, three leading experts on commercializing innovation systematically sort through the wreckage of yesterday's strategies, learning lessons and identifying ideas worth preserving and adapting. To prepare this book, the authors thoroughly examined the record of more than 250 innovation programs from organizations of widely differing sizes and industries, from 1998 through 2003. Based on this unprecedented research, they reveal the right time to use each innovation 'arrow', how to account for contingencies and risks; and how to focus on core innovation challenges -- not just superficial symptoms. Along the way, the authors define a focused, integrated model for innovation: one that is more nuanced and complex, but also better-grounded, more durable, and far more effective.
Table of contents
- Copyright
- Acknowledgments
- About the Authors
-
1. Making Sense of Innovation Fads and Fashions
- Innovation Excitement, Then Disillusionment
- Reconsidering Innovations in Innovation
- Bringing Silicon Valley Inside
- Spinnovation
- Virtual Reality: Patenting, IP, and “Asset-Lite”
- Shared Creation
- If You Can't Build It, Buy It
- Mixed Results: What Exactly Is It?
- The Allure of Innovations in Innovation
- Background and Overview
-
2. Corporate Venturing: Best of Both Worlds or Venturing Too Far?
- Breaking the Old Molds
- The Disappointing Record of Corporate Ventures
- The Consummate Corporate Venture Capitalist
- Core Problems with Corporate Venturing
- Can You Be Too Free?
- Diverging Approaches Toward Cars of the Future
- An Established Operating Company Is Not a VC Portfolio
- More Mature CVC Approaches
- The Need for Core Venturing
-
3. The Virtual Asset-Lite Model: Intellectual Property Licensing
- The Old Economy: Real Companies, Real Products
- Intellectual Property Rules
- IBM = IPM (Intellectual Property Management)
- The “Knowing” and “Doing” Connection
- The Secret of Life (Patent Pending) Itself
- If You're So Smart, Why Aren't You Rich?
- Limitations of the IP-Centric Model
- Size Matters: Scaling Intellectual Property
- IP as a Beginning, Not the End
- Turning Licensing Inside-Out
- The Ins and Outs of In-Licensing
- The Ambiguity of Intangibles
- In-Licensing: Hollowing Out the Core?
- Bottom Line: How Real Is the IP Revolution?
- The Future of Innovation as IP Licensing
-
4. Innovation by Alliance: Reconsidering Innovation Collaboration
- The Perils of Partnering
- Collaborating to Compete
- Consortium Dysfunctions
- The Attraction of Open Innovation Collaboration
- The Elusive Symbiosis of Innovation Alliances
- Joint Venturing Lessons Learned
- Toward More Focused Innovation Alliances
- Pursuing Direct, Active, Engaged Partnerships
- Avoiding Joint Problems
-
5. R&D by M&A: Innovation by Acquisition
- Why the Acquisition Boom?
- Cisco the Serial Acquirer
- Changing R&D Paradigms
- Need for Speed, Technology, and Talent
- The Deal-Making Denouement
- Hangover from an R&D M&A Binge
- Talented Competition: Palm Versus Handspring
- Buying Innovation Still Can Be a Good Deal
- A Durable Part of a Core Innovation Strategy
- Limits of Innovation by Acquisition
- 6. Spinnovation: Liberating Value or Spinning Out of Control?
- 7. Conclusion: Toward a New Model for Innovation
- Endnotes
Product information
- Title: INNOVATION THAT FITS Moving Beyond the Fads to Choose the RIGHT Innovation Strategy for Your Business
- Author(s):
- Release date: February 2005
- Publisher(s): Pearson
- ISBN: 0131438204
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