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INNOVATION THAT FITS Moving Beyond the Fads to Choose the RIGHT Innovation Strategy for Your Business by Jeffrey D. Wager, J. Donald deBethizy, Michael D. Lord

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Chapter . Endnotes

  1. For example, Michael Schrage and Matthew Boyle. “Getting beyond the innovation fetish.” Fortune. November 13, 2000.

  1. A great overview of the entire saga is Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron by Bethany McLean and Peter Elkind (2003).

  1. “Business: Hatching a new plan.” The Economist. August 12, 2000.

  1. Corporate venturing is not synonymous with corporate innovation in general, or with more specific but traditional and integrated functions such as new business development. In theory and practice, corporate venturing specifically refers to the founding and funding of distinct internal structures and processes, different from those of the established core organization, yet ultimately ...

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