Chapter8
Place
Building a Home for Innovation: From Incubators to Constellations
If we’re to view innovation as a tangible discipline, we need a home for it. The concept is not new. But environment is increasingly recognized as an innovation enabler. Whether it’s a lab, incubator, or cluster, a sense of place and its accompanying resources are a key contributor to innovation success.
Considerations regarding the optimal innovation environment are somewhat contradictory: Structure a space that’s informal and unstructured. Have technology at the fingertips of the innovator, but make sure it’s unobtrusive. Build places that foster direct connection and trust, yet can access outside expertise immediately.
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