CHAPTER 4
Producing a Torrent of New Opportunities
IN CHAPTER 3, we outlined some principles and techniques for building a foundation of truly novel strategic insights. Developed well, such insights provide fresh, new perspectives that can open your eyes to significant opportunities for innovation—opportunities that other companies may have overlooked or ignored. They can help you develop completely new points of view about a particular product category or market segment, or an industry challenge you may be facing. They can provoke breakthrough ideas for transforming your core business model in some profound way, or for creating new, “white-space” businesses that directly leverage your company’s core competencies and strategic assets. This chapter ...
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