CHAPTER 7
Constructing an Innovation Architecture
ONE OF THE KEY ARGUMENTS of this book is that successful innovation is a numbers game. As you’ve learned so far, the chance of finding a big new opportunity is very much a function of how many ideas you generate, how many you pick out and test with low-cost experiments, and how many of the most promising projects you get your resources behind. That’s why throughout the pages of this book, we recommend that companies create a diverse portfolio of ideas and experiments, with a view to pushing up the odds of finding some winners.
Importantly, we are not suggesting that your company should pursue a mixed bag of completely unrelated opportunities, in the hope that a small percentage of them turn ...
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