5
STRATEGIC FIT
Pulling Opportunities from Strategy
The previous chapters outlined a number of ways you can increase the supply of innovation opportunities and then screen them to find those that are exceptionally good. We implicitly assumed that any opportunity is a good thing and thus focused our attention on creating as many of them as possible. But, especially for established enterprises, innovation does not happen in a strategic vacuum. Competitors attempt to steal market share, technologies that once were cutting edge become obsolete, and markets that once were growing start to mature. This creates a demand for opportunities that address ...
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