10
ADMINISTRATION
Organizing and Governing Innovation
A theme of this book is that innovation can be managed as a process. Innovation isn’t just hoping for serendipity and counting on bolt-from-the-blue inspirations. Organizational decisions therefore must be made for innovation processes, and yet too often companies fail to make them. As a result, their decisions end up being made informally—if they get made at all.
This chapter focuses on four critical decisions that should shape the organization and governance of your innovation process:
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How will you configure your organization to generate, sense, and evaluate opportunities?
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How much will ...
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