PREFACE
Innovation is often compared to lightning or flying sparks—spontaneous and uncontrollable. Although randomness and serendipity clearly play a role in innovation, and no single analytical tool can innovate for you, we believe that the innovation process can be managed effectively by using a set of scientific principles and analytical tools. This book is a guide to the key scientific principles that underlie successful innovation. We aspire to provide solid frameworks and methods for mastering innovation, supported by logic and empirical evidence.
Our motivation for this approach to innovation arises from our professional backgrounds. We have invented products, started companies, and helped hundreds of companies innovate more effectively. ...
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