CHAPTER 4

Complexities in Managing Business Projects

Overview

Local market competition is targeted toward customers, and competitors strive to win the customer, temporarily or permanently. However, in business-to-business process, the competition may turn more tactical and strategic in order to outperform the rival firms. In this way, competition can be seen as regulated struggle. There are rules of economic competition and they do not generally include the destruction of competitors. The innovative business projects are grown over the difficult tasks of discovering customer needs, and the subdisciplines of consumer and organizational buying behavior attempt to provide theoretical bases for the results. In this process, the business projects ...

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