AATAR principle. See Attributes, awareness, trial, availability, and repeat (AATAR) principle
Abernathy-Utterback (AU) model, 60–64
Attributes, awareness, trial, availability, and repeat (AATAR) principle, 140
BAC. See Budget at complete (BAC)
Behavioral shifts, 117–118
Blue ocean innovation, 83
BPO. See Business process outsourcing (BPO)
Brainstorming, 16
Budget. See Project budgeting and control
Budget at complete (BAC), 15
Business process outsourcing (BPO), 96
Butterfly effects
cannibalization, 111, 112
competitive marketplace, 113
contemporary global business models, 108
global corporation, 109
global marketing, 109
large firms operation, 112
markets and consumer segments, 106–107
product differentiation, 107, 110
regional marketing ...
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