Index

AATAR principle. See Attributes, awareness, trial, availability, and repeat (AATAR) principle

Abernathy-Utterback (AU) model, 60–64

Attributes, awareness, trial, availability, and repeat (AATAR) principle, 140

BAC. See Budget at complete (BAC)

Behavioral shifts, 117–118

Blue ocean innovation, 83

BPO. See Business process outsourcing (BPO)

Brainstorming, 16

Budget. See Project budgeting and control

Budget at complete (BAC), 15

Business process outsourcing (BPO), 96

Butterfly effects

cannibalization, 111, 112

competitive marketplace, 113

contemporary global business models, 108

global corporation, 109

global marketing, 109

large firms operation, 112

markets and consumer segments, 106–107

product differentiation, 107, 110

regional marketing ...

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