Chapter 21
Presenting to Executives andDecision Makers for SurefireWins
In This Chapter
Surveying the decision makers
Impressing the big guys
Structuring your presentation
Designing content your audience needs
Giving an impressive presentation to executives is a path to career advancement or to growing your business. These opportunities provide a terrific forum for you to display your innovative and visionary thinking, your refined communication skills, and your leadership traits all at once. By following the advice in this chapter and constantly honing your high-level presentation skills, you can become a consummate executive presenter in a relatively short period of time.
Successful presenting to business executives or other high-level corporate decision makers and organization or association leaders — in government, military, academia, or science fields, for example — requires a different approach than you take when talking to lower-level staff or operations professionals.
Stakes and visibility are high. Giving an important talk in a boardroom, even for otherwise intrepid business ...
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