AdWords auction, 108–109
Auction
common value, 109, 116–118
Dutch, 107–108, 112–116, 118
economics behind, 109–118
English, 107, 108, 110, 112, 113, 115–118
first-price, sealed bid, 108, 112–116, 118
private value, 109, 110, 115–118
second-price, sealed bid, 108–115, 118
Bundling
impact of, 68–69
market demand, 65, 68, 69
pure vs. mixed, 72–79
ramifications for, 66, 72
reservation prices, 71–72
in telecommunications industry, 62–64
two-part tariff, 83–86
and tying, 79–83
willingness to pay, 65–67, 70
Business manager, 5–9
Change in price
complementary good, 16
substitute good, 15
Click-stream technology, 105
Common value auction, 109, 116–118
Complementary good, 16
Consumer surplus
definition of, 17
graphical representation of, 18
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