Innovative Selling

CHAPTER 12

Overview of Learning the Great Skill to Sell—The Fun Part

For New sales People, Experienced Sales People, Sales Managers and Sales Coaches

Now let’s get down to the final sales skill: “selling.”

Every business has to sell in order to survive, and not everyone understands how selling is a way of encouraging the customer to achieve what he or she needs. This chapter will introduce you to the principles of selling in a way that removes the fears that new or existing salespeople have. The key factor is to be open to learning new ways of selling and be willing to accept critique until you are up and skilled.

We have discussed through the book various methods proposed by RTOs and internal coaching systems. Here, I will present a seven-step ...