Promoting a Creative Culture

As we’ve seen throughout this book, the creative process can provide your organization with inventive solutions to imminent challenges. But creativity doesn’t need to be reserved for one-off situations; you can embed it into your company’s daily work. In this chapter you’ll learn about ways to make your organization more encouraging of innovation and creativity, from modifying the physical environment to offering support and rewards.

Enrich the physical environment

Your workplace can have more of an effect on your creative endeavors than you might imagine. Reconfiguring a meeting room for a one-time discussion is a great start. But engineering your organization’s overall physical environment to encourage inventive ...

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