Innovative Ways to Change Customer Behavior

Video Description

Steve Martin, coauthor of "Yes!: 50 Scientifically Proven Ways to Be Persuasive," explains how businesses can motivate customers to modify their actions.

Table of Contents

  1. Innovative Ways to Change Customer Behavior 00:03:02

Product Information

  • Title: Innovative Ways to Change Customer Behavior
  • Author(s):
  • Release date: September 2013
  • Publisher(s): Harvard Business Review
  • ISBN: None