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Innovative Ways to Change Customer Behavior
by Steve Martin
Publisher: Harvard Business Review
Release Date: September 2013
ISBN: 32562HBR4481AV
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Video Description
Steve Martin, coauthor of "Yes!: 50 Scientifically Proven Ways to Be Persuasive," explains how businesses can motivate customers to modify their actions.
Table of Contents
Innovative Ways to Change Customer Behavior
00:03:02