The DNA of the World’s Most Innovative Companies

“Fast-growth companies must keep innovating. Companies are like sharks. If they stop moving, they die.”

—Marc Benioff, founder and co-CEO, Salesforce

IN THIS BOOK’S first six chapters, we described how innovative people think differently and act differently to generate creative ideas for new products, services, processes, and businesses. Now we shift our attention to answering the following question: how do companies comprising many people build the code for innovation? Without a doubt, executives worldwide face this critical question as they try to build innovation capabilities within their companies to generate growth opportunities. Before addressing this question, though, let’s look at ...

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