Conclusion
Act Different, Think Different, Make a Difference
“Care about something enough to do something about it.”
—Richard Branson, founder, Virgin Group
BY THE END of our eight-year research project on some of the most innovative people and companies in the world, we came to believe that if individuals, teams, and organizations want to think differently, they must act differently. Now that you’ve nearly finished The Innovator’s DNA, we wonder where you stand. Do you believe that if you act differently, you can think differently? That if your organization acts differently, its members can think differently as well? We hope so, because the innovator’s journey, individually or collectively, can often feel like a road “less traveled.” Yet ...
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