Key Topics Covered in This Chapter
HIRING CREATIVE PEOPLE and posting them into well-crafted teams and work groups, as described in chapter 12, are essential steps toward producing greater creativity and innovation. The next step is more difficult and requires support at the highest levels. It involves making the organization and the workplace more supportive of creativity and innovation. Just as seeds grow best in fertile soil, the natural creativity of people is more likely to blossom within an organization whose structures, attitudes, and policies are innovation-friendly.
Even if you have put together a really ...