2
Idea Generation
Innovation’s Starting Point
Key Topics Covered in This Chapter
- New knowledge as a source of innovation
- Tapping the ideas of customers
- Learning from lead users
- Empathetic design
- Invention factories and skunkworks
- Open market innovation
- The role of mental preparation
- How management can encourage idea generation
- Idea-generating techniques
INNOVATIVE IDEAS HAVE many sources. Some originate in a flash of inspiration. Others are accidental. But as Peter Drucker told readers of Harvard Business Review almost two decades ago, most result from a conscious, purposeful search for opportunities to solve problems or please customers.1 His observation supports Thomas Edison’s famous statement that invention is 1 percent inspiration and ...
Get Innovator's Toolkit now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
