Glossary
BREAKEVEN ANALYSIS: A financial method for determining how much (or how much more) you need to sell of a product or service in order to pay for a fixed investment—in other words, at what point you will break even on the cash flow produced by the new product or service.
BREAKTHROUGH INNOVATION: See Radical innovation.
BUSINESS CASE: The information and argumentation needed to demonstrate the merits of an innovative idea to management and other stakeholders.
CATCHBALL: A cross-functional method for accomplishing two things: idea enrichment/improvement and buy-in among participants.
CHAMPION: A person who assumes responsibility for moving a promising innovative idea or project along a path toward the market. The champion need not be ...
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