CHAPTER 4
HOW TO COPE IN A CORPORATE CRISIS
Two Boeing 737 Max aircraft crash within five months of each other, killing a total of 346 people. Two children die of carbon monoxide poisoning from a defective boiler while on a Thomas Cook holiday in Corfu. An explosion on a BP oil rig in the Gulf of Mexico kills 11 and generates a gushing undersea well that pollutes the surrounding coast.
These tragedies – the Boeing crashes happened in 2018 and 2019, the Thomas Cook tragedy in 2006 and the BP explosion in 2010 – caused huge damage to the three companies. It is easy to look at these incidents with distress and move on, as you do when you see police and ambulance lights flashing around mangled metal on the motorway. A horror, but someone else’s. ...
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