CHAPTER 6
HOW TO LEAD STAR PERFORMERS
When Sir Alex Ferguson retired after a hugely successful 26-year run as manager of Manchester United football club in 2013, Harvard Business School created a case study about his achievements and the Harvard Business Review interviewed him.1 When, in 2014, England’s cricket chiefs were weighing whether to drop Kevin Pietersen, the national team’s talented but rebellious batsman, I wrote my Financial Times column on how business leaders would approach the selectors’ dilemma.2
People love leadership lessons from sports stars. If you want a speaker on leadership for your annual corporate dinner, rugby players, rowers and athletes, active or retired, are yours, for the right price. Business diners and conference ...
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