5. The Coming Webby Store
The webby store, a store in which every display is visually managed just as an online web page, has been an increasing focus of my research for the past few years. Here I share a bit of the progress and describe where the convergence of online and bricks retailing is leading us. I always caution that as long as people are living in bricks-and-mortar houses, they will be shopping in bricks-and-mortar stores. But bricks retailing is quickly learning the advantages achieved by online shopping, within the four walls of their bricks stores. Buy-online-pick-up-in-store (BOPIS), or click-and-collect, is an example of this convergence and a natural response to the success of online retailers like Amazon. The webby store is the ...
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