CAHPTER 17
ADVICE
As CEO, providing investment advice is Tim Buckley’s top innovation priority. Vanguard is devoting major resources, financial and creative, to developing new ways advanced technology can be used to deliver custom-tailored advice to its investors. And none too soon.
Realistically, Vanguard has been late, as have most other investment firms, to recognize the importance of good advice in the overall experience of investors. Part of this lateness is due to the firm’s history. In its early “if you build it, they will come” years, Vanguard depended on do-it-yourself retail investors attracted by unusually low fees. Investment advice is personal to each individual, so it has traditionally been labor intensive, with high-cost labor, ...
Get Inside Vanguard: Leadership Secrets From the Company That Continues to Rewrite the Rules of the Investing Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
