Chapter 1

Obtaining Information

Before expanding into the global marketplace, business executives should learn as much as possible about the opportunities and obstacles they are most likely to encounter. To successfully penetrate lucrative markets, targeted research is essential. While a quick Internet search may be useful in guiding the initial research process, executives are often unaware of the numerous publications and services offered by both the government and other sources that are indispensable in conducting market-specific research. The effective use of these resources can help businesses not only avoid costly mistakes but also lead to the discovery of new opportunities. Most of these publications, including newsletters, publications, ...

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