Chapter 2

Targeting Opportunities

Numerous government programs and publications are available to assist business executives market their products and services abroad, as well as locate opportunities for growth and expansion. Publications and database services identify everything from trade and procurement leads to potential cross-border investment opportunities. U.S. government and multilateral agency experts can provide insight into the best methods of penetrating any given market. Most of these sources of information are provided free of charge or at a nominal cost and can make a considerable difference to small businesses or companies just beginning to venture into the international marketplace.

In most countries, relationships must be well ...

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