CHAPTER 3
Make Customer Inquiry Unleashed and Unfiltered
It is not the answer that enlightens, but the questions.
—EUGÈNE IONESCO
If you want to make granddaughters squeal with delight, take them gold mining. There is an old gold mine a few miles from my river house in North Georgia. Duke’s Creek was the site of the first gold discovered in America, by Hernando de Soto in 1540. In 1828, Frank Logan found gold in that same creek and launched America’s first gold rush. The dirt purchased in buckets for granddaughters to pan comes from that same gold mine nearby. And the result can make a granddaughter a rock star at school on “show and tell” day.
Panning for gold is a lot like searching for insight. It is not always easy. Panning for gold works ...
Get Inside Your Customer's Imagination now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
