Notes and References
Sources and works cited are in order of their appearance in the text. Examples not referenced here are from my consulting practice or personal experience or borrowed and used with permission from coworkers, clients, and colleagues.
Beginning the Adventure
1Peter F. Drucker, The Practice of Management (New York: Heinemann, 1954), 39.
Introduction: Welcome to Your Customer’s Imagination
1Smith, “The Checkered (in a Good Way) History of Vans Shoes,” Smith Journal, June 29, 2017, smithjournal.com.
2Alexis Fournier, “My Starbucks Idea: An Open Innovation Case Study,” Braineet, March 20, 2019, Braineet.com.
3Tom Peters, Liberation Management: Necessary Disorganization for the Nanosecond Nineties (New York: Knopf, 1992), 740.
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