Sower and Fair have a unique perspective on quality and are able to demonstrate the importance in a clear and concise manner. This second edition of their book is extremely useful for all business people, but it is an especially important perspective in the areas of quality and product development. The authors focus on the necessity to look at radical and incremental improvement for products promoting insightful thought through critical thinking. In addition, the authors provide information on tools that promote the use of existing tools in a different more insightful way.

—Pamela J. Zelbst, PhD, PMP, Professor of Supply Chain Management, Director of the Center for Innovation and Technology, Director of the Sower Business Technology ...

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