CHAPTER 5

Insightful Ways of Thinking for Managers

…if one out of five opportunities is interesting enough to work on, maybe one in five of those ends up being worth doing. That might be a function of risk. That might be a function of price. There are all the variables. But you have to be constantly sorting and choosing and prioritizing.

—Sam Zell

The challenge in being a good leader is in knowing when to double down on innovation investments.

—Stephanie A. Burns

Chairman & CEO

Dow Corning

In this chapter we discuss insightful ways of thinking about management processes. Quality must be an integral part of the strategic plan but must be thought of more broadly than is typical in order to be of real, long-term strategic value to the organization. ...

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