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Changing a Troubled Ship’s Course

Captain D. Michael Abrashoff

THE GREATER DIFFICULTY, THE MORE GLORY IN SURMOUNTING IT. SKILLFUL PILOTS GAIN THEIR REPUTATION FROM STORMS AND TEMPESTS.—Epicures

I wish nothing less for you than a life of smooth sailing: May your people be none but the best, your enterprises all blue chips, and your profits always on the rise. In reality, though, the odds are that one day you will have to try to change the course of a troubled organization. I’ve been there, and here I tell you how to go about it.

You could say the Atlanta Falcons hit rock bottom the day a tornado ripped off half the roof of the team’s football stadium. ...

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