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INSPIRED, 2nd Edition by Marty Cagan

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Index

A

  1. A/B testing
  2. Adobe
    1. consistent product innovation by
    2. Creative Suite and Creative Cloud of
    3. Lea Hickman of
  3. AdWords (Google)
  4. Agile at Scale
  5. Agile methods
    1. as conducive to consistent innovation
    2. inadequate application of
    3. leveraging the core principles of
    4. product owner role in the
    5. in support of
    6. waterfall process versus
  6. Airbnb
  7. Amazon
    1. consistent product innovation by
    2. customer-centric culture of
    3. customer letter technique used by
    4. product leadership of
  8. Analytics for quantitative value testing
  9. Andreessen, Marc
  10. API platforms
    1. customer discovery through
    2. developer misbehavior on public
  11. Apple
    1. Camille Hearst of
    2. consistent product innovation by
    3. consumer device products by
    4. iTunes product
  12. Architecture
    1. alignment of product team with
    2. CTO responsibility to build strong
    3. technical debt
  13. Arnold, Kate
  14. Audible
  15. Autonomy
    1. accountability tied to
    2. company culture emphasis on leverage versus
    3. as principle of product team
    4. product team structured for
    5. relationship between successful scaling and product team

B

  1. BBC
    1. Alex Pressland of the
    2. “BBC Out of Home” product of
  2. Bezos, Jeff
  3. Blockbuster
  4. Business accounting/finance skills
  5. Business cases fatal flaw
  6. Business objectives
    1. CEO's responsibility for
    2. for each product team
    3. OKR (objectives and key results) of products for
    4. See also Product Team objectives
  7. Business results/outcomes
    1. execution culture with focus on
    2. focusing on outputs instead of
    3. leveraging technology for
    4. OKR (objectives and key results) of products
    5. outcome-based roadmaps
    6. product manager's ...

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