Inspired Marketing!: The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart

Chapter 2. Dread Marketing? Not Any More

Amy Grant

Amy Scott Grant quit her job in 2004 and hasn't looked back.

She's an inspiring entrepreneur, speaker, success coach, and author, who Joe says, "could well be the next Oprah because of her keen insight, no-nonsense methods, and clear-cut direction."

Since she's been marketing online, she's attracted a growing list of fans and joint venture partners. As you'll discover in this chapter, Amy has learned the difference between following inspired marketing and working much, much too hard on a campaign.

Let Amy's candid story show you the easy way.

Craig: I wanted to interview you about inspired marketing experiences you've had because I know enough about your story, heard you speak, and seen some of your product launches to know you're coming from a place of inspiration.

So, I would love to get your perspective as someone who has transitioned to the entrepreneurial lifestyle and hear some of your inspired marketing stories.

Amy: I can think of two things right off the bat; one is something that was inspired and completely worked, and the other one was something that was forced and did not work at all.

The way that I met this person that I partnered with was very inspired. As a matter of fact, it was at one of Joe Vitale's weekends that was all about inspiration and I was talking to this girl and I thought, "I really like her energy, she's just really fun!" The second you got her talking about her topic on which she was really an expert, she ...