Inspired Marketing!: The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart

Chapter 8. Give What You Love and the Money Will Follow

Lisa Coltman

Do you need years and years of marketing training to dare follow an inspired idea and do what you love? After all, many of the people in this book are world famous marketing success stories, even legends.

Lisa Coltman's touching story proves that following inspiration can be a completely new adventure in your life that only requires that you answer the call.

Read on and discover the true story and lessons in Lisa's successful launch of a new art business at Sunfusion.biz that is soaring on the wings of word of mouth buzz. Her story is all the more powerful when you realize that when she started, Lisa was not a marketer or an artist.

It all started with a gift.

Craig: I love your work. I remember when I first saw it, at the World Wellness Weekend in Austin, Texas. How would you describe the jewelry you create?

Lisa: The dichroic glass was actually created by NASA as a reflective coating with micro-thin metals. I purchased huge sheets of glass that are coated with these micro-thin metals. Then I buy other sheets of plain glass and cut them by hand, and then layer them and create my designs. Finally, I use a kiln to fuse them together.

Craig: I loved your story of how you got involved in this business in the first place. It's a great example of inspired marketing.

Lisa: I met a local Texas artist named Brenda Chapman, who made beautiful suncatchers. Brenda showed me her technique and I noticed she needed help in her business. ...