Inspired Marketing!: The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart

Introduction

A DAY IN THE LIFE OF INSPIRED MARKETING

It's a normal day. You wake up, you blink, you open your eyes, and you do your normal routine. Another day ahead of you, very much like the one that just passed. Perhaps there's an adventure for you. Perhaps there is something stressful right around the corner. You don't really know because the day has just started. You ponder this as you sit down to breakfast.

Your train of thought is interrupted as the entrepreneur in you notices all the branding and marketing messages that start to call for your attention. You've bought the same coffee for years, the same cereal, even the same butter and English muffin. While familiar, you're now looking at the slogans, the designs on the labels, even the packaging shapes from a new awareness. You've been up for 37 minutes, and it dawns on you that you're surrounded by marketing messages that you've never paid much attention to ... or have you?

You ponder how many of your purchases were decisions and how many of them were unconscious habits as you get in the car to commute to work. The radio is on your favorite station and as you start down the road you notice the commercials. Why not? Traffic is slow, nothing else to do. One is for a weight loss program. Another is for a local real estate agency. Then pest control. Then the DJ starts to talk about the dealership where she bought her new car. You get the feeling that maybe, just maybe, it's not entirely altruistic that she's telling you to stop ...