Instagram For Business For Dummies

Book description

Leverage the power of Instagram to promote your brand

Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there.

Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world.

  • Install the app, set up your account, and track analytics
  • Upload your photos and videos, and expand your reach with hashtags
  • Use Instagram Stories and live video
  • Create paid ads to reach your target audience

Instagram For Business For Dummies will help you learn to use Instagram to connect with users in a fresh and relevant way—and instantly get ahead of the competition.

Table of contents

    1. Cover
    2. Introduction
      1. About This Book
      2. Foolish Assumptions
      3. Icons Used in This Book
      4. Beyond the Book
      5. Where to Go from Here
    3. Part 1: Creating Your Profile
      1. Chapter 1: Installing Instagram
        1. Moving Instagram to the Launch Pad
        2. Installing on a Computer
        3. Installing on Instagram’s Native Platform
        4. Instagram Has Android Covered, Too
        5. No App? No Problem: Instagram Is on the Web
        6. Starting to Gram Instantly
      2. Chapter 2: Setting Up Your Profile
        1. Professional Profile Practices
        2. Writing a Bio That Draws in Followers
        3. Taking Advantage of a Business Profile Upgrade
      3. Chapter 3: Hitting Your Target Audience
        1. Organizing Your Marketing Goals and Roles
        2. Gathering Post Ideas
    4. Part 2: Creating Your Narrative
      1. Chapter 4: Taking and Posting Great Photos
        1. Taking Your Best Shot
        2. Improving Your Best Shot
        3. Enriching Your Photo
        4. Posting Your Photos: Ta Da!
        5. Uploading Photos from Your Camera Roll
        6. Uploading Multiple Photos to One Post
      2. Chapter 5: Recording and Posting Great Videos
        1. Recording Your Day
        2. Improving Your Video
        3. Posting Your Video
        4. Uploading a Stored Video
        5. Uploading Multiple Videos from an iPhone or iPad
    5. Part 3: Planting Your Garden
      1. Chapter 6: Commenting and Direct Messaging
        1. Before You Share, Stop and Think
        2. Sharing on Other Social Media Sites
        3. Sending Photos and Videos Privately
        4. Garnering Comments
        5. Reviewing Your Comments
        6. Reporting Commenters When All Else Fails
      2. Chapter 7: Finding People to Follow
        1. Where Are My Peeps?
        2. Finding New Friends
        3. Following Your Industry
        4. Deciding Whom to Follow Back
        5. Finding Your Insta-Tribe
      3. Chapter 8: Wielding the Power of the Hashtag
        1. Investigating Hashtags
        2. Researching the Right Hashtags
        3. Creating a Branded Hashtag
    6. Part 4: Making Your Garden Grow
      1. Chapter 9: Sharing with Instagram Stories
        1. Checking Out Instagram Stories
        2. Getting Started
        3. Saving Your Story
        4. Using Direct Messages to Send a Story
        5. Determining the Best Content to Share
        6. Advertising Your Story
      2. Chapter 10: Making Your Story More Fun
        1. Creating Graphics for Stories
        2. Adding Text and Username Tags
        3. Drawing on Your Story
        4. Stickers and Tags
        5. Adding a Link to Your Website
        6. Using Boomerang to Keep Fans Coming Back
        7. Making Funny Faces with Face Filters
        8. Using Instagram LIVE
      3. Chapter 11: Planning a Winning Ad
        1. Selecting the Right Ad Type
        2. Using an Effective Ad Strategy
      4. Chapter 12: Creating an Effective Instagram Ad
        1. Using the Instagram Mobile App to Create an Ad
        2. Using Facebook to Create an Ad
        3. A/B Testing
        4. Measuring Your Ad Results
      5. Chapter 13: Creating a Winning Contest
        1. Exploring the Benefits of Hosting Instagram Contests
        2. Following the Rules and Restrictions for Running Contests
        3. Planning a Successful Contest
        4. Executing a Winning Contest
        5. Following Up
      6. Chapter 14: Connecting Your Marketing Dots
        1. Incorporating Instagram in Your Marketing Mix
        2. Connecting Instagram to Other Social Networks
        3. Including Instagram on Your Website
        4. Promoting Instagram on Printed Materials
        5. Incorporating Instagram into an Event or Promotion
        6. Monitoring Your Instagram Stats
    7. Part 5: Why Isn't This Working?
      1. Chapter 15: Insta-Diagnosing Instagram
        1. Installation Issues
        2. Log-In Difficulties
        3. Finding Relief for Common Problems
        4. Nothing Is Working … Now What?
        5. Getting Rid of Error Messages
      2. Chapter 16: Insta-Help Is on the Way
        1. Taking Advantage of Instagram’s Help
        2. Tapping Social Media
        3. Joining a Community
    8. Part 6: The Part of Tens
      1. Chapter 17: Ten Brands Killing It on Instagram
        1. GoPro
        2. Yellowillow
        3. Sugarandcloth
        4. RPMItalian
        5. EmilyJoyRosen
        6. TheLoveBombCo
        7. The.Book.Report
        8. LaJollaMom
        9. TSA
        10. GeneralElectric
      2. Chapter 18: Ten Places to Find Inspiration
        1. Investigate the Explore Page
        2. Review Hashtag Searches Related to Your Brand
        3. Spy on Your Competitors
        4. Get Inspiration from Local Businesses
        5. Check Out Your Favorite Products
        6. Look to Photographers
        7. Get Inspired by Bloggers
        8. Find Big Brands That Are Being Creative
        9. Learn from Instagram and Marketing Experts
        10. Follow the Instagram for Business Account
    9. About the Authors
    10. Advertisement Page
    11. Connect with Dummies
    12. End User License Agreement

Product information

  • Title: Instagram For Business For Dummies
  • Author(s): Jennifer Herman, Eric Butow, Corey Walker
  • Release date: January 2018
  • Publisher(s): For Dummies
  • ISBN: 9781119439813