Chapter 3

Hitting Your Target Audience


check Establishing business goals and social media team roles

check Researching your competition for ideas for posts

check Choosing the best scheduling and analytics platforms for your business needs

You can take fabulous photos and create cute graphics to promote your business on Instagram all day long, but putting a plan in place is crucial for true success. If it seems like there's no rhyme or reason to the posts from some businesses, it's because there isn't. But you are different. You want to do it right, which is why you're reading this book.

In this chapter, you start by determining your business goals and deciding whether you need a team to fulfill them. Then you find out how to gather post ideas by researching your competition, figuring out post types, and putting your content into an organized content schedule. Finally, the chapter gets more techie, showing you how to schedule and analyze your posts to save time and create a more successful campaign.

Organizing Your Marketing Goals and Roles

Before you dive deeply into how to take the perfect Insta-awesome photo, you should establish your business goals for the account. Instagram ...

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