Chapter 8
Wielding the Power of the Hashtag
IN THIS CHAPTER
Learning what a hashtag is and how to use it
Following the rules of hashtags for great results
Finding which hashtags are the best for your brand
Creating hashtags for your brand, contest, or promotion
You are starting to create cool content and have followed many people, but for some reason, your photos are garnering only a few likes. Want a solution to this problem? The answer is hashtags. Hashtags give your posts more reach by making them searchable to anyone, not just those in your immediate network. In fact, a study by Simply Measured (www.simplymeasured.com) found that adding just one hashtag to Instagram posts yielded an average 12.6 percent increase in engagement (likes and comments).
In this chapter, you learn how to place hashtags and discover the best practices of using hashtags. You also find out how to research hashtags that apply to your business and create branded hashtags for your Instagram account. If you're interested in learning about hashtags for Instagram Stories, we suggest getting the basics about ...
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