Chapter 9
Sharing with Instagram Stories
IN THIS CHAPTER
Learning the basics of creating an Instagram Story
Discovering the best content for Stories
Advertising your Story
Throughout this book, we discuss many features in Instagram’s original newsfeed. But did you know that the Instagram mobile app also has a completely different section called Instagram Stories?
Instagram Stories were introduced in the latter half of 2016 in an attempt to get more users to post content. The lure was that the content disappears within 24 hours, allowing those that had been meticulously curating their semi-permanent Instagram feed to hang loose a bit. Users now have a place on Instagram where they can be more spontaneous, by, say, taking a quick behind-the-scenes photo or shooting a 15-second video explaining something they did that day.
In this chapter, you learn all about Instagram Stories and discover which type of content is best. In the next chapter, you find out about enhancements you can add to your Stories.
Instagram Stories are a great complement to your regular Instagram feed, so don’t skip out on this chapter!
Checking Out Instagram Stories
Before you start creating your own Story, it's ...
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