Instagram For Business For Dummies

Chapter 14

Connecting Your Marketing Dots

IN THIS CHAPTER

Using Instagram with other marketing tactics

Incorporating Instagram into your website

Publicizing events and promotions

Tracking your progress with analytics tools

If you’ve read any of the previous chapters, you’ve already discovered many expert tips for using Instagram for your business. However, most people who have success with Instagram don’t use it in a vacuum. It’s important to know where and how to place Instagram in your total marketing mix to get the best results. In this chapter, we discuss incorporating Instagram with your other social media, website, and offline activities, as well as how to monitor your Instagram stats to ensure that you’re on the right track.

Incorporating Instagram in Your Marketing Mix

Let’s face it, Instagram is awesome, right? We sure think so. But it should be just one of many tactics in your marketing plan. Businesses that are truly successful use Instagram as part of their overall mix, not as their entire focus.

Here are some other marketing avenues to consider:

• Facebook, Twitter, ...