Instagram For Business For Dummies

Chapter 17

Ten Brands Killing It on Instagram

IN THIS CHAPTER

GoPro, Yellowillow

Sugarandcloth, RPMItalian

EmilyJoyRosen, TheLoveBombCo

The.Book.Report, LaJollaMom

TSA, GeneralElectric

It’s so easy to tell you what to do; it’s a lot harder to do those things. That’s why it helps to see what other great Instagram brands are doing and use them for inspiration.

Throughout the book, we talk about Instagram tactics and best practices. Now we want to show you ten accounts that are great examples of these recommendations.

GoPro

For a big brand, @GoPro understands the effect of using Instagram well. GoPro’s content is a mix of people, places, and pets. Although its photos and videos span every corner of the globe, they are cohesive, well branded, and share the same story of adventure and excitement. Figure 17-1 gives an example of the posts shared on the GoPro account.

FIGURE 17-1: GoPro ...